Increase engagement with your readers

Giving people a chance to have their say about stories is important. Filtering out unacceptable comments in real time increases the quality and volume of discussion.

Utopia AI enables automated moderation of reader comments and cuts down the publishing delay. Inappropriate behaviour, bullying, hate speech, discrimination, sexual harassment and spam are filtered out real time, 24/7. It allows your moderation team to focus on moderation policy management and only the most difficult cases.

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Benefits

Improved engagement

Real-time moderation enables acceptable comments to be published without delay. This results in a higher volume of comments and livelier discussion, without the readers or journalists being exposed to offensive behaviour.

Increased advertising revenue

More engagement results in more website traffic, which boosts advertising revenue. It also gives journalists the chance to connect with the readers and build a sense of community.

Reduced operational costs

High automation rate reduces the need for manual moderation significantly. There is no need to maintain and update rule-based filters and word lists.

Real-time moderation

Utopia AI analyses every comment posted content in real time and returns publishing approval or rejection in milliseconds.

High automation rate

Utopia AI understands the semantic meaning in the comments, and it also understands context. This enables it to be much more accurate in detecting unacceptable content than traditional rule-based tools, resulting in an industry-leading automation rate.

Follows your unique content publishing policy

You define your moderation policy. Utopia AI learns what is acceptable and what is not from your earlier human moderation decisions. This includes the context in which the comment needs to be moderated, detailed rules and policies as well as reasons for rejecting comments.

Available on all languages

Utopia AI understands all languages in the world. It can also handle spelling errors, social media language, slang, use of informal grammar or unusual meanings of words. It is the only true language-agnostic moderation tool in the world.

Fastest to integrate in the market

Building a unique, tailor-made Utopia AI model takes only 2 weeks. Utopia AI Moderator is a SaaS solution and your IT will be able to integrate your system with Utopia API in a few days.

Safer community

When a topic creates strong views, commenters may even cross the line between an opinion and libel. Utopia AI is on 24/7 helping news websites moderate readers’ comments in real-time and in high quality, thus preventing offensive comments appearing in the first place.

References
Utopia has been providing its text analytics services since 2016. Today Utopia AI Moderator is utilised by leading companies in various countries for content moderation. We work for example with UOL, Alma Media, DPG Media companies.

Would you like to learn more?

Book an expert consultation by filling in the form below. We offer a simple pilot process, which enables you to test Utopia AI in your real environment to validate the performance and to quantify the benefits.

About Utopia
Utopia was founded in 2014 in Helsinki, Finland. We are a leading text analytics company with a team of PhD-level experts in AI, text analytics and computational linguistics as well as seasoned IT and business professionals. Utopia’s patent-pending technology is robust and scalable and it is used across customers in various industries around the world.

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Iltalehti chose Utopia AI after comparing several vendors.

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