Artificial Intelligence (AI) used to be the stuff of science fiction, but a rapid technological shift has seen AI systems become an essential part of the modern-day world. AI underpins many of the technologies that we interact with on a daily basis and is widely used across a variety of sectors, from e-commerce and finance to healthcare and gaming.

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But despite the growing use of AI systems and technology, there’s still a general misunderstanding of how they operate. Research into AI continues to highlight concerns surrounding privacy, surveillance, discrimination and security, and as AI systems more commonplace in our everyday lives, the implications of this technology also needs to be considered alongside the opportunities.

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That’s why we created the Ethical AI handbook in which we elaborate on the principles that we follow to keep ourselves grounded. The Ethical AI framework covers ten key principles, all of which must be considered throughout the development processes of our AI systems.