Schibsted’s marketplace leverages AI to increase their ad liquidity.

As many as 2.1M unique visitors browse online marketplace on a monthly basis. To cope with the increase in traffic and to future-proof their service decided to automate its ad moderation with Utopia AI Moderator. This has increased moderation quality and speeds up publishing of ads providing a competitive edge.


With 10M sales ads in 2017, 2.1M unique visitors every month and an average of 8 278 purchases made every day, is undoubtedly Finland’s most popular and reachable classified online marketplace. The marketplace is owned by Schibsted, the world-renowned International Media Group operating in 22 countries.