How a leading news site became the frontrunner in responsibility.

Alma Media’s Iltalehti switched to real-time publishing of moderated comments, and got increased traffic, better conversation and more engaged users. Utopia’s AI handles routine work and follows the editorial publishing policy to the letter.

From Iltalehti

Listen to what our client have to say. Click to watch the video.

”We chose Utopia after comparing several vendors. Their implementation was fast and smooth. When we switched to automatic moderation, the average publishing delay was cut in half and we saw a 30% increase in the number of daily comments. Utopia’s AI Moderator not only saves us money and improves the quality of moderation, but it also has increased the number of returning visitors and the time they spend on our site“

Antti Salonen, CTO, Alma Consumer at Alma Media Corporation.

About Iltalehti

Alma Media’s Iltalehti is the second largest online media in Finland. Iltalehti.fi is read by more than three million people monthly and has a very active news commenting section.