November 11, 2021

70% of gamers seen or experienced toxicity

Online gaming 2021: A new survey of gamers shows toxicity, misogyny, and a lack of effective moderation risks becoming normalized

A new joint report by consumer research platform PickFu and AI-based moderation specialist Utopia Analytics finds 70% of online gamers have experienced or witnessed harassment while playing games online. Majority of experienced abuse towards women was reported as misogynistic.

 

San Francisco/Helsinki, November 10, 2021 – Consumer research platform PickFu and AI-based moderation specialist Utopia Analytics have partnered to publish a report based on insights drawn from 1,000 U.S.-based gamers which lays bare the concerning state of online gaming in 2021.

The report, Playing games online in 2021: Toxicity, misogyny and missing moderation, asked gamers to share their first-hand experiences of toxicity in online games. It found that 38% have been the direct target of abusive remarks from other gamers and a further 32% had witnessed abuse but had not endured it themselves. In total, a worrying 70% of the gamers polled had been negatively affected by the behavior of other gamers.

With the levels of abuse and toxicity across social media reaching endemic levels, toxicity in games is still represented in the mainstream media as something affecting only a minority of gamers playing ‘hardcore’ FPS titles such as Counter Strike or Call of Duty. However, the experiences of the gamers polled in this report suggest that online abuse is far more widespread, and effective moderation of game communities and online play is sorely lacking.

 

Key findings include:

  • Nearly half (49%) of the toxic behavior towards respondents centered around their personal or perceived identity, including factors such as ethnicity, gender, and sexual orientation.
  • Of the 49%:
    • 37% said they had been verbally harassed in an online game specifically because of their gender
    • 31% had been harassed because of their ethnicity
    • 32% had received harassment due to their sexual orientation
  • 30% of the 489 women polled – almost one in three – said they had experienced abuse and toxicity when gaming online
    • Of this 30%, the majority (72%) said the abuse was misogynistic. By comparison, none of the male respondents reported any gender-based discrimination or abuse
  • MMO RPGs (Massively Multiplayer Online Role-playing Games) were the most toxic game genre according to our respondents. More than half reported witnessing or experiencing toxicity while playing these games.

“People turn to gaming to escape, assuming the virtual worlds they enter will be safe and fun. The reality, in gamers’ own words, is that these negative interactions significantly impact their mental health and enjoyment of games. This should be a wake-up call for the industry to make gaming a safe space for everyone,” said John Li, co-founder of PickFu.

“With so many people turning to games as a way to get through a year of lockdowns and upheaval, there is a risk that many of these new players will be bitterly disappointed if we cannot do more to reduce the ability of this toxic minority to disrupt the enjoyment of the majority, and as an industry take the issue of moderation far more seriously,” said Dr. Mari-Sanna Paukkeri, CEO of Utopia Analytics.

Using PickFu’s online platform, the poll collected feedback from 1,000 U.S.-based adults between ages 18–74 who self-identify as gamers across console, PC, and mobile platforms. The poll collected responses from May 6, 2021 to June 5, 2021. The data was analyzed jointly by PickFu and Utopia Analytics.

 

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About PickFu
PickFu is a consumer research software company dedicated to helping businesses make better-informed decisions through instant online polls. With PickFu’s readymade panel of survey respondents, companies across industries like e-commerce, gaming, software, and marketing gather insights on product features, graphic design, user interfaces, copywriting, and more.

Learn more at https://www.pickfu.com/

About Utopia Analytics
Founded in 2014, Utopia Analytics comprises text analytics, artificial intelligence and software development experts. With several doctoral scientists and masters-level professionals in our team, our heritage is solidly rooted in a background of academic research. Our vision is to change the way user-generated content is used and managed.
Find out more at www.utopiaanalytics.com

For more information, please contact:

PickFu
Carla Haces
Email: carla@biggamesmachine.com

Utopia Analytics
Janne Huuskonen
Email: janne.huuskonen@utopiaanalytics.com

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