Safety and well-being are top priorities for Otavamedia. The company runs two major discussion forums in Finland, kaksplus.fi and Anna. The quality of the discussion on their forums is usually high, but there are always the ones who do not behave. As a responsible media owner, Otavamedia uses people to keep their digital services free from toxic content.
According to Editor-In-Chief Emma Koivula using Utopia AI Moderator has helped Otavamedia to ensure the platform stays free from toxic content 24/7. “We want our digital services to be a safe and pleasant place for our readers”, says Koivula.
Utopia’s tool is increasing the quality of discussions but also the well-being and work satisfaction for the human moderators. “Human moderators can focus on the most difficult comments that require lots of labour and time. Utopia takes care of the routine work. It is fast, trustworthy, and effortlessly follows our publishing policy” Koivula says.
About the client
Kaksplus and Anna are all under Finnish Otavamedia.
Kaksplus is Finland’s largest family blog community. Being one of the most influential parenting medias in Finland, the platform offers engaging stories, peer support and latest information on expecting, giving birth and childcare.
Anna is a joyful, colorful and versatile weekly look at the full spectrum of a woman’s life: from celebrity interviews and survival stories to lifestyle tips, and dreams. With 48 magazine publications a year and a lively 24/7 discussion forum, Anna is the largest women’s magazine in Finland.